The primary objective of the campaign was to highlight the benefits of the ceramic sealant and clay bar polish package to potential customers, thereby driving bookings and revenue for our client. Through strategic social media advertising on platforms like Instagram and Facebook, we aimed to reach a targeted audience of car enthusiasts and owners interested in premium detailing services. 

Strategy: Our agency devised a tailored advertising strategy designed to achieve maximum impact with the allocated budget. Key components of the strategy included: 

• Audience Segmentation: We conducted thorough audience segmentation to identify and target individuals who were most likely to be interested in the ceramic sealant and clay bar polish package. This involved analysing demographics, interests, and online behaviour to create highly targeted ad audiences. 

• Compelling Ad Content: We created engaging ad creatives that showcased the benefits of the ceramic sealant and clay bar polish package, including enhanced shine, protection, and longevity. High-quality images and persuasive copy were used to capture the audience's attention and drive interest in the offering. 

• Budget Optimization: Given the limited budget of £250, we focused on optimizing ad spend to maximize reach and engagement. We strategically allocated resources towards the most effective ad placements, audiences, and messaging to ensure optimal performance within the budget constraints. 

• Performance Monitoring: Throughout the campaign, we closely monitored key performance metrics such as reach, impressions, clicks, and conversions. This allowed us to assess the effectiveness of our advertising efforts in real-time and make data-driven adjustments as needed to optimize results. 

Results: Despite the modest ad spend of £250, the advertising campaign yielded significant results for our client: 

• Packages Booked: The campaign generated a total of 13 bookings for the ceramic sealant and clay bar polish package, resulting in £2,996 in revenue for the business. 

• Pipeline Revenue: Additionally, we secured £350 in potential revenue from leads in the pipeline, further contributing to the business's bottom line. 

• Agency Commission: As per our agreement with the client, our agency earned a 15% commission on the total revenue generated, amounting to £449.40 in earnings.