The primary objective of the campaign was to promote the business's ceramic coating services to a targeted audience of car enthusiasts and vehicle owners in the local area. By leveraging the power of social media advertising, we aimed to increase brand awareness, drive website traffic, and ultimately boost sales for our client. 

Strategy: We developed a comprehensive advertising strategy tailored to the unique needs and goals of our client. This included: 

• Target Audience Analysis: We conducted thorough research to identify and target potential customers interested in automotive detailing services, particularly ceramic coatings, based on demographics, interests, and online behaviour. 

• Compelling Ad Creatives: We created visually appealing ad creatives showcasing the benefits of ceramic coatings, including enhanced durability, protection, and aesthetic appeal. Eye-catching images and persuasive copy were used to capture the audience's attention and drive engagement. 

• A/B Testing: We implemented A/B testing to optimize ad performance and identify the most effective messaging, visuals, and targeting criteria. This allowed us to refine our approach and allocate resources towards the highest-performing ads. 

• Performance Monitoring: We closely monitored the performance of the advertising campaign in real-time, tracking key metrics such as reach, impressions, clicks, and conversions. This enabled us to make data-driven decisions and adjust our strategy accordingly to maximize results. 

Results: Despite the relatively modest ad spend of £350, the advertising campaign exceeded expectations and delivered impressive results for our client: 

• Ceramic Coatings Booked: The campaign generated a total of 21 bookings for ceramic coatings, resulting in £4,320 in revenue for the business. 

• Pipeline Revenue: Additionally, we secured £900 in potential revenue from leads in the pipeline, ensuring a steady stream of income for the business even after the campaign expired. 

• Agency Commission: As agreed upon with the client, our agency earned a 15% commission on the total revenue generated, equating to £738 in earnings.